Marketing & Brand Officer

About the role

Hamsarjo is a nikah-focused Muslim matrimonial app for Afghans living abroad, with members verified by government ID and a selfie check. It is looking for a Marketing & Brand Officer to own its growth: turning marketing into real traffic, app downloads and verified sign-ups. The role is remote, full-time and permanent with a 3-month probation, working Saturday to Thursday.

Key responsibilities

• Plan and run paid campaigns on Meta (Facebook and Instagram) and TikTok, targeting Afghan diaspora audiences in Europe, the UK, USA, Canada and Australia.
• Manage the ad budget, test creatives and optimise for app installs and sign-ups.
• Build the brand identity and guidelines: a voice that is private, trusted and serious about nikah, never casual dating.
• Create a content strategy around real, trust-building formats such as human voiceovers, app walkthroughs, Islamic marriage Q&A, educational carousels and success stories (with consent).
• Find, negotiate with and manage Afghan diaspora influencers and creators abroad.
• Lead and brief the social media manager on editing, posting and replying to comments and DMs.
• Keep the website, App Store and social profiles consistent in message, pricing and visuals.
• Track and report weekly: reach, cost per install, sign-ups and verified users.

Required profile

• 3+ years in digital marketing, with proven hands-on experience running Meta ads.
• Experience with app install or lead-generation campaigns is a strong plus.
• Fluent Dari and Pashto, and strong written English.
• Understanding of Afghan culture and the sensitivity of marriage-related content.
• Bonus: experience with influencer marketing or diaspora audiences.

Required skills

• Strong sense of branding and design; Canva or Adobe skills.
• Data-driven approach, comfortable with Meta Ads Manager, analytics and reporting.

What we offer

• Competitive salary and a managed ad budget.
• Ownership of the marketing function for an international product.
• Direct impact on the growth of a mission-driven brand.

To apply, send your CV as a LinkedIn message to the Hamsarjo page.